This content originally appeared on DEV Community and was authored by Bhavesh Patel
If your Google Merchant Center account has been suspended for Misrepresentation, you’re not alone. Many online store owners face this frustrating problem without clear instructions from Google. The good news? You can fix it — and get your products listed again on Google Shopping.
This guide explains what “Misrepresentation” means and gives you 7 easy steps to fix Google Merchant Center Misrepresentation suspended accounts.
What is Misrepresentation in Google Merchant Center?
“Misrepresentation” means Google thinks your store’s information could mislead customers or doesn’t meet its trust standards. This doesn’t always mean you’re intentionally doing something wrong — small mistakes in your website setup can trigger it.
Common causes of Misrepresentation suspension:
- Missing or incomplete business details
- No visible return or refund policy
- Exaggerated or false product claims
- Low-quality or stolen product images
- Selling prohibited or restricted items
Google wants shoppers to trust what they see. If your store looks unclear, risky, or misleading, your account could be suspended.
7 Ways to Fix Misrepresentation Suspension Error
1. Read Google’s Misrepresentation Policy
Before changing anything, go through Google’s Shopping Ads Policies.
Focus on:
- “Untrustworthy promotions” section
- “Omissions of relevant information” section
This will help you understand exactly what needs fixing.
2. Add Complete Business Information
Google wants to know exactly who you are. Make sure your website includes:
- Your full business name and logo
- Physical address (even if it’s your home office)
- Contact details (phone, email, contact form)
- An “About Us” page with your story
Transparency = trust.
3. Publish Clear Policies (Refund, Return & Shipping)
Many suspensions happen because policies are missing or hidden.
Create pages for:
- Return Policy: Process, time limits, and conditions
- Refund Policy: How and when refunds are given
- Shipping Policy: Delivery times, costs, and coverage areas
Place these links in your site’s footer for easy access.
4. Use Original and Accurate Product Content
Avoid copying product descriptions from other sites. Write your own, including:
- Honest product features and specifications
- Real prices and stock availability
- Realistic delivery timelines
- High-quality, original product images
Misleading images or exaggerated benefits are red flags for Google.
5. Remove Restricted or Prohibited Products
Check your feed and website for items Google doesn’t allow. This may include:
- Counterfeit or fake goods
- Dangerous items (weapons, explosives)
- Prescription drugs without license
- Copyrighted items without permission
If such products are found, remove them from both your feed and website.
6. Improve Website Quality & Security
A low-quality or insecure site can cause suspension. Make sure your website:
- Loads fast (use tools like Google PageSpeed)
- Works well on mobile devices
- Has an SSL certificate (HTTPS) for secure browsing
- Has no broken links or “under construction” pages
Google wants a smooth shopping experience for customers.
7. Request a Review from Google
After making all necessary changes:
- Log in to Google Merchant Center.
- Go to the Diagnostics tab to check remaining issues
- Click Request Review once you’re confident your site follows all policies.
Google will re-check your account, usually within 3–5 business days. If everything is fine, your suspension will be lifted.
Additional Tips to Avoid Future Suspensions
- Keep product information updated regularly.
- Monitor Google Merchant Center alerts often.
- Avoid making sudden major changes in your product feed without checking guidelines.
- Provide excellent customer service — bad reviews can sometimes trigger trust issues.
Final Thoughts
Fixing a Misrepresentation Google Merchant Center suspended account takes work, but it’s possible. The secret is full transparency, accurate details, and following Google’s rules. Once reinstated, maintain these practices to avoid future issues.
If you need expert help, professionals can audit your account and handle the process for you, saving time and frustration.
This content originally appeared on DEV Community and was authored by Bhavesh Patel