This content originally appeared on DEV Community and was authored by Sports News
The Rise of Off Season
Kristin Juszczyk (wife of 49ers fullback Kyle Juszczyk) launched her own fashion brand, Off Season, partnering with designer Emma Grede (co‑founder of Skims and Good American).
The debut collection—featuring unisex puffer jackets, vests, and long coats—quickly sold out, with the 49ers design among those launching the initial drop of five NFL teams.
Off Season’s jackets reflect high-quality materials and stylish design, aiming for year-round wear—not just game days. Juszczyk explains:
“Champions are built in the off‑season… wear it 365 days of the year.”
Stay tuned for more updates as the San Francisco 49ers Jacket continue their journey towards greatness in the NFL.
Cultural Impact
The momentum traces back to Swift’s viral moment when she wore a custom Chiefs puffer, proving the power of celebrity endorsement. Juszczyk’s sports‑fashion crossover speaks to changing NFL merchandise consumption.
The 49ers piece from Off Season follows this trend, blending utility and style with logos and heritage colors. It’s tailored to both die-hard fans and fashion-conscious audiences.
2. Community & Collaboration: Fit‑Check Nights & Custom Levi’s Jackets
Fans Get Hands-On
In October 2023, Kristin hosted a “Fit Check Night” allowing female fans to customize their own Levi’s trucker jackets. Participants stitched and patched their designs, reinforcing inclusivity and self-expression among 49ers supporters.
The event gained traction through local news and viral TikToks, showcasing personalized fandom and lifestyle branding.
Brand Partnerships
Following the Fit‑Check event, Juszczyk secured NFL licensing and partnerships, including limited-editions (e.g., Marriott Bonvoy contest) and custom fan pieces.
This extends the fashion-fandom concept with professionally branded garments rooted in grassroots engagement.
3. 49ers APEX: AAPI Cultural Tribute Jacket
Cultural Celebration
The 49ers APEX Capsule Collection, crafted by the team’s AAPI employee group, features apparel including a satin jacket adorned with floral motifs representing cultural heritage.
It aims to reflect perseverance, cultural pride, and the diverse roots of the Bay Area’s AAPI community—expanding how team clothing can express identity and inclusion.
4. Retail & Fashion: Official and Boutique Jackets
Official Stores & Licensees
The 49ers team shop and outlets like Shoe Palace, Kohl’s, SportsFever, and Chalk Line offer a broad range: satin varsity, pullovers, windbreakers, coaches’ jackets, and puffers, spanning prices from ~$50–$225.
Highlights include Alpha Industries x New Era MA‑1 and L‑2B bomber jackets carrying premium branding and quilted lining for around $125–$175.
Fanatics and other retailers continue stocking licensed gear throughout the year, often timed around NFL season events.
Niche Silhouettes & Collectibles
Chalk Line offers retro designs—tapestry jackets, sherpa-lined pieces, quilted puffers—ranging $84–$225, appealing to fans seeking statement outerwear.
SportsFever curates throwback bomber styles and heavyweight satin jackets, merging nostalgia with street style.
5. WAG (Wife and Girlfriend) Fashion Influence
Kristin Juszczyk’s Role
Participating in events and interviews—ABC7, People, CBS—Juszczyk is now recognized as a key influencer in NFL fan apparel, especially women’s fashion.
She contributes to the trend positioning football merchandise as lifestyle wear alongside high-fashion references.
Broader Movement
Football fashion is surging globally, buoyed by Taylor Swift and a new wave of stylish WAGs, influencing both top and mass-market brands to rethink NFL offerings.
6. Media & Social Buzz
- TikTok
A recent TikTok (“They’re all number one in our books”) showcasing 49ers gear has gained 10K+ likes—indicating heavy fan and fashion interest.
- News Coverage
People and ABC News profiles on Off Season and the Fit Check event spotlight the interplay of sport, style, and empowerment.
- Sports Illustrated
SI features the Off Season drop, noting limited-edition puffer jackets across NFL teams and praising design innovation.
7. Why It Matters Now
Fashionable Fandom – 49ers apparel is no longer functional teamwear—it’s part of street-style culture and self-expression.
Inclusive Engagement – Through APEX and women’s design nights, the team expands its fashion outreach beyond traditional fan bases.
Commercial Innovation – The Off Season venture proves NFL is expanding into high-quality, designer fan gear.
Visibility & Influence – WAG endorsements from Kristin Juszczyk and celebrity custom pieces (e.g., Swift, Simone Biles) elevate NFL fashion status.
8. What to Watch Next
Off Season Drops: Expect expanded silhouettes and product lines beyond puffers—caps, tops, corsets—covering more NFL teams.
Cultural Collaborations: More capsule lines from diverse employee groups (e.g., Latinx initiatives) could emerge.
Retail Refreshes: Seasonal restocks from Alpha, Chalk Line, and Nike may coincide with playoffs or holiday seasons.
Celebrity-Inspired Pieces: Custom items or pop-up designs tied to emerging 49ers-linked WAG or influencer figures.
Final Summary
Off Season, Kristin Juszczyk’s brand, has brought premium puffers into the mainstream, combining fan pride with fashionable appeal.
Fan activation through events like Fit Check Night and APEX satin jackets deepen community identity and ownership.
Retail offerings now range from functional and retro to couture-level collaborations.
Cultural shifts driven by visibility and inclusivity are reshaping NFL fan apparel as a fashion-forward ecosystem.
Let me know if you’d like a breakdown of specific jackets, pricing across stores, or insights into how this trend compares with other NFL fashion movements.
This content originally appeared on DEV Community and was authored by Sports News