This content originally appeared on NN/g latest articles and announcements and was authored by NN/g latest articles and announcements
NN/G is excited to introduce two new Live Online Training courses designed to elevate your research capabilities and data-analysis expertise:
Qualitative Research Methods
This course provides UX professionals with a framework for selecting, conducting, and analyzing qualitative research that goes beyond traditional usability testing. Attendees will learn essential methods that reveal the deeper user motivations, needs, and contexts.
What You’ll Learn:
- Build confidence with research fundamentals: Understand when to use different types of methods and why qualitative research is essential to understanding users
- Select the right research method: Learn practical frameworks that help you pick the research approach that fits your project, timeline, and team needs
- Conduct essential research methods: Get hands-on practice with user interviews, usability testing, field studies, and other core methods you’ll use again and again
- Expand your research toolkit: Explore lesser-known research methods that can give you fresh insights
- Plan and present end-to-end research projects: Learn how to present your ideas in a way that gets stakeholders excited and on board
Great for UX researchers, designers, product managers, and anyone seeking to strengthen their qualitative-research foundations and deliver compelling user insights.
Heatmaps and Visual Analytics for Website Optimization
This course equips participants with skills in interpreting visual analytics to optimize website performance and user experience. Learn to decode complex behavioral patterns and translate findings into prioritized improvement recommendations.
What You’ll Learn:
- Read heatmaps like a pro: Spot meaningful patterns using click, scroll, move, and revenue heatmaps, understand what different behaviors reveal about user intent, and work confidently with AI-generated insights
- Layer data for stronger insights: Triangulate heatmaps with session replays, funnels, and form analytics to build confidence in your findings and know when to bring in additional methods
- Build an investigatory mindset: Ask the right follow-up questions to dig deeper into your data and choose the best methods to answer the specific questions you’re investigating
- Transform insights into design decisions: Optimize content based on engagement signals, maximize campaign impact, spot content gaps, and identify conversion blockers in funnels and forms
- Prioritize findings to maximize impact: Turn observations into actionable insights using research principles and objective frameworks to decide what improvements will have the biggest impact
Ideal for UX professionals, digital marketers, product owners, and web analysts who want to leverage behavioral data to create effective user experiences.
Learn from Industry Experts
Both courses are developed and delivered by UX experts, bringing research-based guidance and practical tools needed to elevate your UX practice.
Enroll Today!
Registration is now open for both courses. Visit each course page to learn more about upcoming dates and formats:
- Qualitative Research Methods: https://www.nngroup.com/courses/qualitative-UX-research-methods/
- Heatmaps and Visual Analytics for Website Optimization: https://www.nngroup.com/courses/heatmaps-visual-analytics/
This content originally appeared on NN/g latest articles and announcements and was authored by NN/g latest articles and announcements