Your A/B Tests Are Lying to You! The Myth of Data Driven Design

This content originally appeared on Web Designer Depot and was authored by Louise North

A/B testing isn’t the ultimate truth in design—it’s often a flawed experiment with misleading results and false confidence. Instead of obsessing over data noise, designers should prioritize real user insights and meaningful design decisions.

This content originally appeared on Web Designer Depot and was authored by Louise North