This content originally appeared on DEV Community and was authored by Guilherme Gonçalves Machado
Vox A2: From Brazilian Concrete Poetry to Digital Communication Platform
Building the Future of Multisensory Expression
An innovative micro-startup exploring the intersection of art, technology, and communication, based on Brazilian Concrete Poetry principles.
Mission & Vision
Our Mission: Empower individuals and companies to create innovative multisensory communication by integrating word, sound, and image.
Our Vision: To be the leading platform in democratizing verbivocovisual expression in the digital environment.
Origins: The Brazilian Concrete Poetry Movement
Brazilian Concrete Poetry emerged in the 1950s with the Noigandres group, formed by Augusto de Campos, Haroldo de Campos, and Décio Pignatari. This revolutionary movement proposed a break from traditional linear poetry structure.
The Verbivocovisual Principle
The term “verbivocovisual” condenses Ezra Pound’s triad into three dimensions of language:
- VERBI – The semantic dimension of words (logopeia)
- VOCO – The sonic dimension of language (melopeia)
- VISUAL – The spatial dimension of text (fanopeia)
In the digital era, the verbivocovisual principle gains new relevance, enabling multimedia experiences that integrate text, sound, and image seamlessly.
Examples: “Velocidade” by Ronaldo Azeredo (1957/8) and poems from “Poetamenos” series by Augusto de Campos (1953)
Conceptual Model: The Verbivocovisual Cube
The Verbivocovisual Cube is Vox A2’s conceptual framework, representing the intersection of three communication pillars: verbal, vocal, and visual. Each face of the cube represents a dimension.
The Three Pillars
- Verbal (Verbi): Written word, text, semantics, and syntax
- Vocal (Voco): Sound, prosody, rhythm, intonation, and musicality
- Visual (Visual): Image, typography, layout, color, and spatial form
The Intersections
- Verbal + Visual: Visual poetry, infographics
- Verbal + Vocal: Audiobooks, podcasts
- Vocal + Visual: Audio visualization
- Verbi + Voco + Visual: Immersive experiences
Product Suite: Specialized Tools for Verbivocovisual Creation
VoxPoet – Interactive Concrete Poetry Generator
- Dynamic typography
- Typographic animations
- Web format export
- Concrete poem templates
SoundScape – Textual Soundscape Creator
- Voice synthesis with prosody controls
- Text-based sound environments
- Visual mixer for sound layers
- Synchronization with visual elements
VisualVerb – Text-to-Visual Elements Transformer
- Sentiment analysis and entity extraction
- Content-based visualizations
- Visual elements library
- Templates for different content types
InteractiveNarrative – Multimedia Narrative Creator
- Branching narrative flow editor
- Multimedia elements integration
- Cinematic animations and transitions
- Basic augmented reality support
TypoLab – Experimental Typography Laboratory
- Variable fonts editor
- Text visual effects
- Typographic experiments library
- Real-time collaboration
Verbivocovisual Integration
All micro-products can be used independently or integrated, enabling the creation of complete experiences that explore all three dimensions of the verbivocovisual principle.
Technical Architecture: Microservices Approach
Our platform is built with a modern microservices architecture, enabling scalability, simplified maintenance, and flexible integration with external systems. Each service specializes in a specific aspect of the verbivocovisual experience.
Core Services
Verbivocovisual Analysis API
Analyzes textual content and returns suggestions for corresponding visual and sound elements.
Multimedia Synthesis Service
Automatically generates multimedia content based on textual prompts.
Real-time Collaboration Service
Infrastructure for simultaneous collaboration on verbivocovisual projects.
Curation and Recommendation API
Recommends content, templates, and inspirations based on user profile.
Analytics and Insights Service
Provides insights on verbivocovisual content impact and engagement.
Architecture Flow
Client Applications → API Gateway → [Analysis | Synthesis | Collaboration | Curation | Analytics]
The Vox A2 microservices are designed to work independently or integrated, allowing developers and creators to use only the necessary components for their applications.
Business Model: Hybrid Approach
Vox A2 operates with a hybrid business model, combining SaaS (Software as a Service) elements with consulting and curation services. This approach maximizes reach and revenue, serving both users seeking self-service tools and clients requiring customized solutions.
Revenue Sources
SaaS Subscriptions
Monthly or annual plans with different access levels to micro-products.
Consulting
Personalized verbivocovisual communication services for companies.
Premium Content
Templates, asset packages, and advanced modules.
Partnerships
Collaborations with technology companies, agencies, and institutions.
Visual Identity: Concrete Poetry Aesthetics
Vox A2’s visual identity is based on Concrete Poetry principles, combining geometric elements, expressive typography, and a metallic color palette that references both tradition and innovation.
Color Palette
- Bronze (#8B4513)
- Gold (#CD853F)
- Copper (#DEB887)
Typography
- Primary: Courier Prime (monospace) – Used for titles and conceptual elements, referencing typewriters and concrete poetry tradition
- Secondary: Inter (sans-serif) – Used for supporting text and technical information, bringing modernity and readability
Marketing Materials
The visual identity reflects the integration of word, sound, and image, creating a cohesive and memorable experience that communicates brand values through:
- Promotional posters
- Social media posts
- Business cards
- Website banners
Implementation Phases: Iterative Development Approach
The development and launch of Vox A2 follows an iterative approach, with initial focus on an MVP (Minimum Viable Product) that demonstrates the verbivocovisual concept and enables validation with real users.
Implementation Timeline
Phase 1: MVP Completion
Development of the first micro-products with essential functionalities.
Phase 2: Initial User Testing
Beta-tester program with artists, designers, and communicators.
Phase 3: Pre-launch Campaign
Outreach focused on creative and technological communities.
Phase 4: Official Launch
Public platform availability with freemium plans.
KPIs by Phase
Phase 1: MVP and Testing
- Number of beta users
- Weekly retention rate
- Qualitative feedback
Phase 2: Official Launch
- Freemium to premium conversion rate
- Customer acquisition cost (CAC)
- Engagement per product
Phase 3: Expansion
- Monthly recurring revenue (MRR)
- Customer lifetime value (LTV)
- Monthly growth rate
Phase 4: Internationalization
- Geographic user distribution
- Cultural adaptation of products
- International partnerships
Future Vision
Our vision is to democratize verbivocovisual creation, making it accessible to creators of all levels, establishing Vox A2 as a reference in multisensory communication.
Join Us
We are seeking partners, investors, and early users for our journey. Contact us to learn more about our opportunities.
Contact
Powered by Hubstry – Deep Tech
guilherme.ceo@hubstry.com
This article presents Vox A2, an innovative platform that bridges the gap between Brazil’s rich concrete poetry tradition and modern digital communication needs. By applying the verbivocovisual principles to contemporary technology, we’re creating new possibilities for multisensory expression in the digital age.
This content originally appeared on DEV Community and was authored by Guilherme Gonçalves Machado