💸 What Is AWS Cost Optimisation? (And Why It Matters for Your Cloud Wallet)



This content originally appeared on DEV Community and was authored by 1suleyman

Hey everyone 👋

If you’ve been learning AWS, chances are you’ve heard terms like “pay as you go,” “support plans,” and “cost optimization.” When I first started, all this felt a bit abstract — like cloud bills were something only finance teams worried about.

But after working through some real AWS projects, I realized something huge:
💡 Understanding how AWS charges you is just as important as understanding how to deploy your resources.

Let me break it down the way I wish someone had explained it to me 👇

💳 Think of It Like a Phone Plan (for Your Cloud Resources)

Imagine you’re shopping for a mobile plan.

Some people just use pay-as-you-go.
Some commit to a 12-month contract for a discount.
Some buy massive bundles because they know they’ll use tons of data.

AWS is exactly the same.

It offers different pricing models, support options, and tools to help you optimize your costs and avoid nasty billing surprises.

🧾 The 3 Golden Rules of AWS Pricing

You’ll hear these a lot — and for good reason. They’re the foundation of how AWS charges you:

✅ 1. Pay as You Go

You only pay for what you use. No upfront fees, no long-term commitments.
Great when you’re testing, experimenting, or don’t know how much traffic you’ll get.

💡 Like topping up your SIM card when you need it.

✅ 2. Save When You Commit

If you’re running steady workloads, commit to 1 or 3 years and you’ll get serious discounts.

💡 Like signing a 12-month mobile contract to save on monthly bills.

✅ 3. Pay Less by Using More

The more you use a service, the cheaper each unit becomes (for some services).
This is known as volume-based pricing.

💡 Like getting bulk discounts at Costco — the more you buy, the less you pay per item.

🧰 Support Isn’t Just for When Things Break

AWS has Support Plans — and they’re a game-changer if you’re building anything critical.

📦 Plan 🚑 Who It’s For 🕐 Response Time
Basic (Free) Everyone None
Developer Beginners, testers < 24h (general), < 12h (impaired)
Business Production apps < 4h (impaired), < 1h (down)
Enterprise On-Ramp Scaling teams < 30m (critical)
Enterprise Mission-critical ops < 15m (critical)

💡 Enterprise plans also come with TAMs (Technical Account Managers) — your personal AWS advisor to help you optimize and grow.

🛒 The AWS Marketplace: Don’t Build What You Can Buy

Think of the AWS Marketplace as an Amazon store for cloud software.

Need machine learning models, security tools, or BI dashboards? Don’t reinvent the wheel — find a trusted third-party solution and deploy it instantly.

You’ll find:

  • SaaS apps
  • ML & AI tools
  • Data & analytics platforms
  • Industry-specific solutions

💡 Like choosing a ready-made app from the App Store instead of coding your own from scratch.

🤝 The AWS Partner Network (APN)

Some projects need more than tools — they need experts.

That’s where AWS Partners come in.

They’re vetted consulting and tech companies that can help you:

  • Migrate workloads
  • Optimize architectures
  • Build secure, scalable systems

You can also become a partner and get access to AWS funding, events, and training to grow your own cloud business.

💡 Real Talk: How to Optimize Your AWS Spend

Here’s what I learned the hard way: Just because your app works doesn’t mean it’s cost-efficient.

Here are a few tactics you can use:

💼 AWS Service 💸 Cost Trick
EC2 Use Spot Instances, Auto Scaling, and Compute Optimizer
RDS Add read replicas or cache with ElastiCache
S3 Switch to Intelligent-Tiering, compress files, and add lifecycle policies
VPC Use VPC Endpoints to reduce data transfer costs

🧠 These small changes add up. You can save a chunk of budget 😎

🧠 Final Thoughts

Cloud isn’t just about building cool stuff. It’s about building smart, scalable, cost-effective systems.

Here’s what I take away from this module:

  • Understand AWS pricing early — not after your bill hits 😅
  • Use support and Marketplace tools — don’t go solo
  • Cost optimization is ongoing — review your resources often

If you’re just getting started or planning your next AWS project, I hope this gave you a clearer path forward.

Let me know what you’re building or optimizing in the cloud — drop a comment or hit me up on LinkedIn ☁💬


This content originally appeared on DEV Community and was authored by 1suleyman